A memorable vanity phone number can help businesses strengthen marketing campaigns and increase customer recall. It’s also a great way to make it easier for customers to get in touch even when your marketing materials aren’t suitable in front of them.
Digital advertising is an affordable strategy that allows you to tweak messaging until it resonates with your audience. But it can still be difficult to measure the effectiveness of your campaign.
Integrated Campaigns
An integrated marketing campaign ensures all the elements of a marketing strategy—from sales promotions and social media campaigns to TV ads and public relations efforts—work together seamlessly. The idea is to provide a unified message that is easily accessible to the target audience, no matter their platform. You need to buy a 213 phone number or any custom number and ensure phone system integrations for advanced call reporting, which gives you the tools to stay ahead of your campaigns with reliable data.
Adding an easy-to-remember vanity number to your integrated marketing campaign can strengthen brand recognition and credibility. As a result, customers are more likely to remember the number and connect it with your business. This can help you boost customer call volumes and ultimately drive more conversions.
Integrated campaigns are the best way to eradicate siloed marketing and bring your team in sync. A well-executed integrated campaign can ensure your audience recognizes your ads regardless of their platform—and leads them to a landing page that converts. To successfully execute an integrated campaign, it’s important to establish a clear goal and then create marketing assets that reflect that goal.
Credibility
Credibility is the degree to which a person or entity is perceived as trustworthy and reliable. Aristotle addressed the concept of credibility 2,000 years ago, arguing that it is the primary ingredient to establishing trust with any audience. Achieving credibility in your marketing efforts can boost brand recognition and customer loyalty, increasing revenue potential.
A business phone number is one of the most effective ways to communicate a company’s credibility to customers. It is essential to place a custom business number on your website, social media platforms, and digital directories so that your prospective customers can easily contact you with their queries. A virtual phone system lets you get multiple vanity numbers for different products and purposes, helping customers quickly find the right information and support.
Using unique numbers for each campaign also helps you keep track of the success of each advertisement, which is vital to gauging your return on investment. Vanity numbers are easy to remember and can capture attention in the digital landscape, which can help increase customer engagement. Moreover, customers are three to four times more likely to contact a company with a memorable vanity number. If you want to leverage the power of vanity numbers in your digital marketing strategy, choose a reputable business VoIP service provider offering customizable numbers and premium features.
Convenience
A vanity phone number is an easy way to reinforce a brand message, catch the attention of potential customers, and encourage them to call. The catchy phrase of a memorable marketing phone number, like 1-800-FLOWERS, immediately connects with consumers and tells them exactly what service your business provides. It also helps distinguish your brand from competitors and boosts consumer confidence in your products and services.
The convenience of a vanity phone number increases consumer response rates in your digital advertising campaigns. When displayed on TV or radio ads, vanity numbers outperform generic toll-free numbers by 33%. These numbers are easier to remember than a long string of random digits and more intuitive for customers when sharing your brand messaging on social media.
Local vanity numbers (like your area code) resonate well with customers in your local market, while toll-free numbers amplify brand recognition nationwide. Regardless of the type of number you choose, you should ensure it is unique and relevant to your brand messaging.
Trackability
As a business owner, you can customize your call-to-action number to match your brand’s unique message and voice. This allows you to create a number that matches your marketing campaign and increases your chances of capturing customers’ attention.
In addition to creating easy-to-remember custom phone numbers, you can choose a local area code to route your calls to your local office. With the ability to track incoming calls, you can measure your campaign effectiveness. This will give you insight into which ads are performing well and allow you to refine future campaigns to boost lead generation.
When choosing a provider to provide your custom phone number, consider scalability and their level of reliability. Look for a company that offers flexible plans and customer support to meet your needs. Additionally, you’ll want to ensure they adhere to all legal and regulatory requirements in your region or industry.
Another advantage of tracking with a local or toll-free vanity call number is that you can easily segment your digital marketing campaigns. For example, if you have multiple search campaigns running on different days of the week, you can set up dynamic call tracking. Hence, your website presents a different phone number to each unique visitor, depending on their channel origination.
